Blue valve caps are the centrepiece of Bridgestone New Zealand’s Brighten Your Wheels campaign, supporting Leukaemia & Blood Cancer New Zealand.
The specially designed blue valve caps sell for $2 and will raise funds for the charity throughout November.
Leukaemia & Blood Cancer New Zealand chief executive Pru Etcheverry says her organisation is thrilled to be working in partnership with Bridgestone.
“We’re delighted that Bridgestone New Zealand has come on board as a major partner of LBC and we’re really excited about the ‘Brighten Up Your Wheels’ campaign.
“As we receive no government funding, the money raised will help fund our nationwide service supporting patients and families living with blood cancer.”
Bridgestone Australia and New Zealand managing director Andrew Moffatt says the partnership complements the company’s principal partnership with Australia’s Leukaemia Foundation.
“Bridgestone is proud to support Leukaemia & Blood Cancer New Zealand and is thrilled we can launch this initiative to raise funds for patient support, research, awareness and advocacy.
“Each year, approximately 2200 New Zealanders are diagnosed with leukaemia, blood cancer and related conditions, and supporting them is a focus for Bridgestone in New Zealand.”
The blue caps are available through Bridgestone Select and Bridgestone Tyre Centres or by visiting Bridgestonecapdrive.co.nz.
