Booth’s Transport has revealed a new logo and branding to be rolled out next year.
In a letter to customers, the firm says the rebranding aims to be simplified and will now work under one name as Booth’s Logistics.
“The past year hasn’t been an easy one as our supply chain is constantly hit with new challenges, new cost pressures, new ways of having to work to get the same job done,” chief executive Dallas Vince says.
“It’s never been so important to have key partners in this industry and we’re glad we can be here to serve and navigate this together.
“As you’ll know a lot has happened in the business over the past five years. Our network and capability now span into new fields where we can be the end-to-end solution for our valued customers.
“To help provide the collective expertise of all of our teams in a consistent way, we’re unifying how we operate and reflect ourselves. It will define what we provide and who we are as one team, and make us even more efficient whilst staying true to our roots,” Vince says.
