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Booth’s expansion continues with new leadership appointments

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Booth’s Group is driving national expansion with three new appointments to its leadership team. 

The company, comprising of Booth’s Transport, Tomoana Warehousing and the Produce Connection, says this will assist with growth plans and increasing customer demand. 

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Dallas Vince

It includes the appointment of Dallas Vince as group chief executive who joined the team earlier this year. 

Vince brings extensive experience in the freight sector both in New Zealand and abroad. Prior to joining Booth’s, he held a number of senior leadership roles including those within Goodman Fielder, Halls Transport, and TIL/Move. 

“I have been utterly impressed with the quality of our people and our service offering since coming on board,” Vince says.

“The culture which emanates from our tag line ‘Can do, Will do’ is very evident within the team from administration to drivers, owner operators and warehouse teams. 

“Pride in their work and their gear really stands out to me and it’s these key aspects we will continue to foster going forward with a clear focus on quality service delivery to our loyal and expanding customer base.” 

Meanwhile, the company is also set to welcome Clive Jones who will join the team in July. Jones is currently the general manager for MTD Trucks – New Zealand’s sole distributor for Volvo trucks and buses, as well as Mack trucks.

Clive Jones

Jones has a lifetime of transport history and over 30 years’ experience in the sector, having had roles including sales, driver development and national sales management. He has served the Volvo Group of brands in various roles for 20 years and has deeply entrenched relationships inside the industry both in New Zealand and worldwide. 

Jones’ role at Booth’s will be group commercial manager, which will span responsibilities for aspects of fleet procurement and organisation, as well as management of a team focused on safety and efficiency.

 “We are delighted we have been able secure Clive to join our team and he will add enormous value, particularly with his experience in the industry and the relationships he has forged along the way”, Vince says. 

Alongside Vince and Jones, Dean Aldred has recently been appointed to the newly created role of chief information officer (CIO) for the group. 

Dean Aldred

With more than 25 years in IT management, Aldred joined following eight years with Sime Darby Commercial Group, New Zealand’s importer for heavy truck brands Hino, UD, Mack and Volvo. Prior to that, he has worked with leading companies including Dell, Canon and Unisys. 

“Dean has both the IT experience and systems knowledge we need, alongside a practical skill set relating to the heavy transport sector in general. It’s for these reasons and more, that we are excited to have Dean round out our leadership team and drive one of our key focus points for the coming year being investing in our data and customer interface technology,” Vince adds. 

Booth’s owners and executive directors Craig and Trevor Booth commented on the new appointments: “We have ambitious goals ahead of us, both within our existing companies but more broadly with our focus to disrupt and lead the market with an even more compelling customer offer. 

“A key part of that delivery is our people and our agility – not be tangled up in ‘corporate inflexibility’ where perhaps people’s minds are too often off the real game. 

“Our heritage dates back to the late 1980s when our father and founding director, Graham Booth, branched out from carrying his own produce from a farm in Opiki, Manawatu, to a quality and diverse fleet working for a broad range of customers. 

“From there it just kept on growing and that’s always been our vision also. Great people, great suppliers and contractors, alongside great customers are the cornerstone of what we do. Being able to attract the best, enables us to advance as leaders in business,” Craig and Trevor Booth say. 

Booth’s has been expanding its operations in recent years and in April last year it announced the acquisition of Couplands Transport and Trans NZ to grow its Waikato and Auckland presence. 

This also followed the 2019 purchase of Hastings-based Tomoana Warehousing which expanded resources into the Hawke’s Bay. 

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