A New Zealand men’s lifestyle expo will debut in China next year.
YUPPY AD Shanghai Co has purchased the rights for Big Boys Toys for the Asian region, and the show is planned for Shanghai on August 7-10, 2020.
It will be held in the Shanghai New International Expo, with 36,000 square metres of exhibition space indoors and 28,000 square metres outdoors.
The Auckland lifestyle and entertainment show includes everything from the latest trucks, construction machinery and super cars to stunt riders, music and electronic games is in its 21st year, due to be held at ASB Showgrounds November 1-3.
Jack Jiang from YUPPY says Big Boys Toys China will cover eight areas, including catering for cars and motorcycles, as well as a range of New Zealand attractions and personalities.
“We are very excited to be a partner with the trusted Big Boys Toys brand,” Jiang says.
“We have extensive experience in exhibitions and conferences across China. The idea came to me – why not get a well-known brand from overseas to come to China?”
Big Boys Toys event director Dean Wilson says it is a great chance for Kiwi companies to promote themselves in China.
“It’s a great endorsement of the power of the BBT format and the brand we’ve built here,” Wilson says.
