Messe Frankfurt’s Automechanika trade fair brand and the Italian Garage Equipment Manufacturers Association (AICA) have announced a partnership to collaborate more closely.
The partners announced their intentions at a press conference on May 25, 2017, in Bologna. The new alliance should benefit the 100 members of the Italian aftermarket association which present their products and services at 17 Automechanika events in 15 countries.
The goal is to strengthen our integration with the Italian market, as Italian companies accounted for more than 10% of all exhibitors at the last Automechanika Frankfurt,” says Messe Frankfurt Exhibition GmbH mobility and logistics vice-president Michael Johannes.
“By collaborating with AICA, we are hoping to offer better support for this important target group, and are looking forward to a successful relationship with the association,” he says
The partnership is to kick off with Automechanika Johannesburg from 27 to 30 September 2017 and Automechanika Shanghai from 29 November to 2 December 2017, both of which cover markets that are of particular interest to AICA members.
As part of their efforts, Automechanika and AICA are planning joint marketing campaigns and special programmes for members of the Italian association for these and other trade fairs.
“The collaboration between AICA and Messe Frankfurt aims at supporting AICA member companies in their international promotion”, says AICA president Mauro Severi.
“AICA will negotiate special programmes for its members and will coordinate their possible participation in the various Messe Frankfurt exhibitions,” says Severi.
There are 17 Automechanika events on four continents, and the brand represents more than 20,000 exhibitors, 600,000 trade visitors and 45 years of industry experience.
In 1971, the brand launched with Automechanika Frankfurt. The newest member of the family is Automechanika Riyadh, which will be taking place for the first time in February 2018.
