An Auto Media Group publication Sunday 8 November 2026
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Ateco finding success with Chinese commercials

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Foton is flying in New Zealand with the Chinese commercial vehicle maker recording its best ever month in March, with sales up 66.7% year-on-year.

So far this year sales of the Tunland Ute are up 37.3%.

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“The March sales figures are great, but it’s that year to date figure that is more significant as it shows that Foton Tunland sales in New Zealand are both strong and accelerating,” says David Smitherman, chief executive officer of New Zealand Foton importer, Ateco Automotive.

“The success is being driven by a combination of a three model range that meets the needs of a majority of Ute users, the reputation and ability of the Cummins engine that powers every Foton Tunland and a price and equipment package that is highly competitive.”

Ateco Automotive took over distribution of Foton utes last year. It already held the rights to the brand’s truck line up.

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