According to the latest Trade Me data, the Toyota Hilux and Toyota Land Cruiser are the two most popular vehicles in New Zealand.
Trade Me head of motors Alan Cark says they looked closely at what Kiwis have been searching last month to determine the country’s top ten rides.
“From utes to hatchbacks and everything in between, it was the familiar and reliable vehicles that dominated the list.
“The Toyota Hilux has been a Kiwi favourite for so many years so it wasn’t surprisingly that this trusty double cab ute took the top spot for the most popular vehicle with over 228,000 searches last month.”
Clark says the Hilux is reliable, spacious, has a good towing capacity and can handle a range of New Zealand conditions, ticking a lot of boxes for Kiwis.
The Toyota Land Cruiser was the second-most searched vehicle with 158,000 searches.
“Toyotas have been a family favourite for New Zealanders for decades so it’s not surprising that the Japanese-based brand took out the top two spots.”
The Toyota Hilux took out the top spot across Otago, Waikato, Taranaki, Southland, Bay of Plenty, Manawatu/Whanganui, West Coast, Marlborough, Nelson/Tasman, Northland, Gisborne and Canterbury – where Clark says performance and size are more important.
The Ford Ranger was the most searched vehicle only in the Hawke’s Bay region.
Smaller, more compact vehicles are in the most demand in Auckland, Clark says.
“We thought the ‘Remuera tractor’ (SUVs) might make an appearance given how many of them are on the streets of Auckland but it looks like economics has won out for Aucklanders.”
The top 10 most popular vehicles on Trade Me in September
- Toyota Hilux – 228,000 searches
- Toyota Land Cruiser – 158,000 searches
- Mitsubishi Lancer Evolution- 113,000 searches
- Ford Ranger – 98,000 searches
- Toyota Corolla – 96,000 searches
- Mazda RX-7 – 83,000 searches
- Nissan Skyline – 79,000 searches
- Harley Davidson – 78,000 searches
- Ford Mustang – 73,000 searches
- Suzuki Swift – 58,000 searches
