Record interest in Turners’ recent Trucks & Machinery auctions saw 98% of listed goods sold well over reserve within ten days, exceeding the clients’ expectations and netting over $6 million.
The auctions were viewed more than 134,000 times online, with goods also available to view at Turners locations in both Christchurch and Auckland. Items were marketed and sold using a range of Turner’s multiple retail channels including online auction and Buy Now.
Turners chief executive Todd Hunter says the interest was impressive.
“The amount of interest in such a short space of time was huge with over 12,000 bidders and watchers recorded over the two weeks of the auctions,” Hunter says. “We foresaw that there would be sizeable demand for quality Trucks and Machinery and by using our online sales channel and introducing a Buy Now option, we have been able to capitalise on that demand.”
Hunter says the Christchurch rebuild is driving interest in quality used equipment but buyers in the sale came from across the country, as well as offshore.
In the last financial year, approximately 15% of Turners’ revenue was derived from trucks and machinery sales.
