Motor Truck Distributors Limited in Palmerston North has unveiled a new corporate logo, to freshen up the company’s look, and beef up the corporate image around supporting its truck brands and service back-up for Mack, Renault trucks and Volvo trucks and buses.
While the new logo does not signal a change to the company name of Motor Truck Distributors (NZ) Ltd, it does represent a face-lift for MTD, which has performed well in the heavy truck market. MTD Trucks’ management team felt it was an opportunity to give the company behind these successful brands, a marketing boost.
Says Murray Sowerby, MTD’s general manager: “We have long been known as the Mack Trucks dealer in NZ but we now represent three brands Mack, Renault and Volvo Trucks and between these leading brands, we have over 20% market share of the heavy duty sector.”
“We wanted to retain the same legal entity, but looked toward refreshing the corporate image with something that better encompasses our market position and future direction. ‘MTD Trucks’ provides just what we were looking for,” says Sowerby.
The new logo was developed by Palmerston North based Blacksheep Design.
