Power Farming has launched a flagship New Zealand facility in partnership with global leading construction manufacturer JCB Construction.
The new retail facility in Pukekohe, Auckland, was officially opened by Prime Minister Christopher Luxon on March 21.
Power Farming is a New Zealand family-owned agricultural business with more than 75 years’ experience and 21 dealerships across the country. The latest collaboration with JCB Construction is a fine fit for Power Farming, with JCB also being a successful British family-owned business since 1945.
Power Farming executive director Brett Maber says the purpose-built facility represents a multi-million dollar investment for the business.
“We are very proud to establish this new branch alongside JCB Construction. This undertaking reinforces our commitment and confidence in the agricultural sector, and now for the first time also positions our brand for future growth in the construction sector too.”
Prime Minister Luxon acknowledged the importance of brands like Power Farming and JCB Construction to the New Zealand economy, and the respective roles they can play in contributing towards the government’s future-focussed infrastructure plan.
“This is a great example of a fantastic New Zealand business investing in construction and also in agriculture, and it’s fantastic to see a family-owned business wanting to take the step of investment to actually make sure we can serve the agriculture industry and the construction and building industry in a much better way.”
JCB group executive director from the UK, George Bamford, was also in attendance for the opening and along with JCB’s director for the Pacific region, Richard Myles, they were optimistic about the platform the partnership presents for their brand in New Zealand.
“It’s great to see Power Farming investing in the JCB brand and expanding into the construction business. We are very optimistic about a bright future for the Power Farming Group Construction team as we raise the brand profile in the New Zealand market with this exciting partnership,” Myles says.
