New Zealand heavy equipment supplier TDX has raised $54,712 for BrainTree – a first-of-its-kind wellness centre based in Christchurch that supports people living with neurological conditions.
When TDX relaunched in May last year, one of the key cornerstones for the 40-plus year-old Kiwi business was a renewed focus on community involvement with the theme “locals helping locals”.
Each of the 18 TDX branches around the country were given a mandate to engage with local community groups and provide support to these organisations.
As part of the initiative, the TDX head office in Christchurch partnered with BrainTree to help it raise funds through a series of auctions.
TDX was supported by its key brand partners and suppliers, all of whom contributed to the overall success by generously donating 37 products or services for a series of online auctions through April.
The initiative was capped off with a customer evening at the Hotel Montreal with several live auctions.
“This was a great example of TDX’s overarching philosophy of ‘locals helping locals,’ in turn supported by businesses we have a close association with,” TDX chief executive Colm Hamrogue says.
“It’s heartening when we can be involved in an initiative such as this and contribute to the overall wellbeing of people with neurological needs in our community. It’s great to give back to a community that supports us.”
The event culminated with the presentation of a cheque to BrainTree director Simon Challies.
“We feel very privileged and humbled by the outpouring of support,” Challies says.
“It’s incredibly generous and very heartwarming, as well as a stunning example of how businesses are going to extraordinary lengths to support us.”
