An Auto Media Group publication Tuesday 10 November 2026
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Isuzu leads pack in new sales

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This story first appeared in the December issue of Transporttalk – CLICK HERE to download the magazine FREE

New commercial vehicle registrations were up in November with used trucks taking another dip for the month.

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Total registrations of new trucks and buses over 3500kg GVM sits at 602 units for the month.

This is up 11% compared to the 541 units registered in the same period last year.

A total of 6302 new trucks and buses have hit the road in the year to date compared with 5795 in the same period last year.

Isuzu is the market leader for the month with 145 units registered and a 24% market share.

It sees the brand up 28% for November compared to the same period last year where it registered 113.

Fiat is in second spot for the month, up 33% with 68 units registered and an 11% market share; Hino is up 20% with 67 (11%).

Fuso follows, unchanged year-on-year with 60 units registered, Mercedes-Benz up 75% (56), Kenworth down 3.2% (30), UD Trucks down 22% (25), Volvo down 29% (24), DAF up 10% (22) and Iveco down 24% (22).

Meanwhile, total used imported truck and bus registrations were down for the second consecutive month with an 8% decline.

A total 197 units were registered compared to 214 in the same period last year.

This was led by Isuzu with 43 units and a 22% market share.

It was down 31% compared to 62 units in the same period last year.

Toyota comes in second, up 20% with 42 units registered and a 20% market share; Hino was unchanged with 32 (16%).

This is followed by Mitsubishi with 18 units, Nissan (16), Fiat (nine), Ford (seven), Mazda (six), Iveco (five) and Mitsubishi-Fuso (four).

Isuzu NZ general manager Colin Muir says the November registrations have been one of the strongest months for the brand this year “and the pipeline of orders just keeps on growing”.

“We’re exceptionally pleased that we are able to maintain our market position naturally due to the product health and dealers’ excellence in customer support without engaging in low value, short term focussed initiatives.

“Next year we intend to offer some really unique and innovative aftersales products to further support our customers and dealers’ businesses so watch this space as this brand has a few more cylinders under the hood yet to kick in,” Muir says.

The new heavy vehicle segment over 23,000kg GVM was up 6% year-on-year for November with a total of 222 units registered.
This compares to 210 in the same period last year.

A total of 2417 units have hit the road in this segment in the year-to-date compared to 2137 in the same period last year.

Isuzu leads this segment, down 6% with 34 units registered and a 15% market share.

Kenworth comes in second, down 3% with 30 units registered and a 13.5% market share; with Hino third, up 92% with 25 units (11%).

It was followed by DAF up 47% with 22 units, Mercedes-Benz up 144% (22), Volvo down 23% (20), Fuso up 21% (17), UD Trucks up 67% (15) and Freightliner down 11% (8).

The new medium truck segment between 9000kg to 23,000kg GVM is down 15% year-on-year with a total of 94 units registered for the month compared to 111 in the same period last year.

Isuzu takes the top spot, up 17% with 41 units registered and a 44% market share.

Hino comes in second, down 4% with 24 units registered and a 25.
5% market share; Fuso third, unchanged with 10.

UD Trucks follows, down 56.5% (10) and Iveco down 60% (2).

The new light commercial segment between 3500kg to 9000kg GVM featuring trucks, vans and buses was up 30% year-on-year with a total of 238 units registered compared to 183 in the same period last year.

Fiat and Isuzu share the top spot with both brands registering 68 units for 29% market share between them.

Fuso comes in second spot, down 6% with 32 units registered and a 13% market share; Mercedes-Benz third, up 10.5% with 21 (9%).

Hino follow, unchanged with 18 units and Iveco up 70% with 17.

The new light commercial segment was up 12% year-on-year with 4816 units registered in November and a tight battle between Ford and Toyota.

Ford took top position, up 13% with 1064 units registered and a 22% market share.

Toyota was second, up 18% (1023) and a 21% market share; Mitsubishi third, up 44% with 487 (10%).

Holden follows, up 27% (431), Isuzu down 5% (304), Nissan up 48% (286), Mercedes-Benz up 7% (173), LDV up 10% (159), Mazda down 17% (156) and Volkswagen down 13.5% (128).

The Ford Ranger regained the top commercial model for November and the top overall model for the month with 944 units followed by the Toyota Hilux with and the Toyota Corolla third (739).

Year-to-date the Ford Ranger strengthens it hold as New Zealand’s overall top model spot with 9300 units followed by the Toyota Hilux with 7499 and the Toyota Corolla (6568).

New passenger vehicles took a big drop in November, down 7.3% or 746 units year-on-year.

That saw the total passenger car market for the month fall under 10,000 units to 9543.

However, the overall market was down only 1.6%, balanced out by commercial registrations rising 11.9% to 4816 units.

David Crawford, chief executive officer of the Motor Industry Association chief executive David Crawford sees the result as “steady as she goes”.

“Registration of 14,359 vehicles for the month of November while marginally down on November 2017 reflects a steady as she goes market.

“Year-to-date the market remains marginally ahead of 2017, up 1.4% (2066 units),” Crawford says.

In the used commercial segment Toyota lead, down 10% with 448 units registered.

Nissan follows, down 17% (206), Fiat up 2% (64), Mazda down 6% (61), Ford up 44% (59), Isuzu down 30% (48), Hino unchanged (32), Mitsubishi down 31% (31), Holden unchanged (18) and Chevrolet down 35% (13).

The new tractor segment is down 16% year-on-year with 198 units registered in November compared to 235 in the same period last year.

John Deere leads, down 21% with 66 units registered and a 43% market share.

Case IH follows, up 19% (25), Kubota up 56% (25), New Holland up 10% (22), Massey Ferguson down 57% (13), Fendt up 25% (10), JCB up 50% (9), Case down 14% (6) and Class down 48% (6).

In the Australian truck market, Isuzu has the top sales figures for the month.

The Australian Truck Industry Council’s T-Mark report for November shows Isuzu beating the pack with 888 units sold and a 24% market share for the month.

Isuzu has sold 9075 units in the year-to-date, maintaining dominant market position overall.

Hino comes in second spot with 552 (15%); Fuso third 345 (9%).

Kenworth follow with 326 units, Volvo (239), Iveco (134), Mercedes-Benz (122), Mack (126), MAN (116), Fiat (89), Scania (88), UD Trucks (84), DAF (39), Freightliner (33), Western Star (31) and Renault (26).

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