Ford New Zealand was quick to pat itself on the back for its Ranger sales efforts in June – beating the official Motor Industry Association results out by seven minutes.
The ute set a monthly Ford NZ sales record with the model, shifting 836 units, giving it the overall market and commercial model leads.
They did not have the market all to themselves – the Toyota Hilux was just 25 units behind on 811.
“Our dealers continue to see strong demand throughout the country,” says managing director Simon Rutherford.
“With National Fieldays June is of course an important month for the industry.
“It’s also one of the most competitive so for Ford and our retail partners, it’s been an excellent result and great to see so many Kiwis choosing Ford.”
Or at least choosing Ford as most popular ute – the brand still struggling in the passenger stakes with not one model in the top fifteen.
Reflecting the increasing popularity of SUV’s, the top three passenger vehicles for the month of June were all SUV’s. Toyota Highlander was the top selling passenger model with 5% market share (414 units), followed by the Toyota RAV4 on 4% (396 units) and the Kia Sportage on 3% (316 units).
The Toyota Hilux was the second best seller with 18% market share (811 units) with the Holden Colorado at 9% (410 units).
The top four models for the month of June were all light commercial vehicles, reflecting continued strong demand for 4×2 and 4×4 utes. The SUV segments accounted for 36% of vehicle registrations for the month of June followed by the Pick Up/Chassis segments with 25% share.
